A Platform Built Around The Table.

USTART doesn't own restaurants or cook the food — we build the tech, marketplace, and logistics that connect customers, restaurant partners, and delivery riders in one seamless ecosystem.

Restaurants stay independent and focus on what they do best. We handle discovery, payments, and delivery — bringing demand and supply together with transparent, fair terms for everyone at the table.

For You, The Customer

Every fee is visible upfront. No checkout surprises, ever.

Fair to Restaurants

Lower commissions so local kitchens actually keep what they earn.

Made in Gurugram

Built for this city first — by people who order from here too.

👨‍🍳 THE FOUNDERS

Meet the Co-Founders.

Two BML Munjal University graduates who decided the food delivery industry needed a rewrite — and started cooking one up themselves.

Rishabh Goel

Co-Founder & CEO

Driven by a vision to make food delivery fairer for everyone, Rishabh Goel founded USTART to challenge industry norms and create a platform built on transparency, trust, and innovation. An MBA graduate from BML Munjal University, he combines entrepreneurial ambition with customer-centric thinking, leading USTART's mission to empower restaurants, delight customers, and create meaningful opportunities across India's food ecosystem.

Yash Gupta

Co-Founder & CTO

Yash Gupta is the technology force behind USTART, transforming ambitious ideas into scalable digital solutions. A Computer Science Engineer from BML Munjal University, he is passionate about building technology that solves real-world problems. With a focus on innovation, AI-driven systems, and seamless user experiences, Yash is helping shape the future of food-tech through technology that empowers businesses and simplifies lives.

🍛 TASTE THE TRUST